A 4–6 week sprint diagnosing and rebuilding your core GTM foundation: positioning, ICP, demand architecture, and lifecycle gaps. You leave with a clear system and a prioritized plan to build on.
Engagement
4–6 week fixed-scope sprint
Maps to low-scoring GTM Readiness Diagnostic results.
Full marketing-function ownership — brand, product marketing, demand, and lifecycle — without the full-time executive cost. We run the system, lead the team, and report to your board on the growth story.
Engagement
Ongoing retainer
Maps to mid-range GTM Readiness Diagnostic results.
Hands-on build and execution across the full revenue stack. For companies that need an operator embedded in the work — building the motion alongside your team, not just handing over strategy from the outside.
Engagement
Ongoing embedded engagement
Maps to hands-on execution needs or high-scoring GTM Readiness Diagnostic results.
AI-first growth infrastructure
Arcantu doesn’t bring AI tools to a marketing engagement — it builds AI-first growth infrastructure: experimentation cadence, attribution systems, and decision-making frameworks designed to compound.
Proof
Enterprise AI Platform
An early-stage AI security and compliance platform had strong technology but no market category to sit in — every deal started from zero.
In net-new enterprise pipeline.
“When there’s no category yet, the GTM motion has to create demand where none currently exists — not just capture it.”
What broke
No repeatable narrative. Sales was re-explaining the category in every single pitch, deal cycles were long, and there was no pipeline engine — just founder-led outreach and inbound luck.
What we built
Led category creation from the ground up: positioning, narrative, and a go-to-market motion built to open enterprise doors cold. Built the full-funnel demand model and pipeline plan from a near-zero baseline.
The result
Sourced $15M+ and influenced $25M+ in net-new enterprise pipeline, sustaining ~90% of quarterly opportunity targets through ABM and new-logo acquisition. Landed multiple Fortune 100 accounts across retail and travel. The company was later acquired.
Growth-Stage Professional Services
A growth-stage professional services firm had real traction but a fragile one — revenue depended on relationships and referrals, not a system.
Net-new ARR in one year.
“Referral-led growth caps out. The fix isn’t more effort — it’s an engine that doesn’t depend on any one person’s network.”
What broke
No net-new demand engine. Deal sizes were flat, marketing was disconnected from sales targets, and there was no team structure to scale beyond what leadership could personally drive.
What we built
Built a repeatable net-new demand engine from scratch and led a 25-person global marketing organization to run it — reporting growth strategy directly to the C-suite and board.
The result
Took net-new ARR from $0 to $3.5M in a single year, growing average deal size 150% YoY as the motion scaled upmarket into larger accounts.
FAQ
You get senior marketing leadership and execution without the full-time cost or the ramp time. Arcantu plugs in at the altitude you need — strategic, hands-on, or both — and scales up or down as your stage changes.
Both, depending on the engagement. The Revenue Foundations Sprint is diagnostic and strategic. The Fractional CMO Retainer owns the function and leads your team. The Embedded Revenue Architect gets hands-on inside the work alongside your people. All three run on the same four-pillar system.
A working audit across brand, product marketing, demand, and lifecycle — where the constraint actually is — followed by a prioritized plan. No engagement starts with guesswork.
Enough to align on priorities and give you visibility into the growth story — not enough to become a second job. Typical cadence is a weekly working session plus async updates.
Yes. Many engagements start with the Revenue Foundations Sprint to establish the system, then move into a Retainer or Embedded model once priorities are clear.
Take the GTM Readiness Diagnostic — it scores your go-to-market foundation and points to the right fit.
Who we serve
CEOs and CROs who need demand generation built from scratch — a repeatable pipeline motion, not another channel experiment.
$5M–$30M revenue firms that have outgrown referral-led growth and need a system that scales beyond the founders’ network.
Partners and operating teams who need portfolio companies’ marketing built right — or want a trusted operator to assess and advise on GTM readiness across investments.
Not sure where you land?
A short assessment that scores your go-to-market foundation and points to the engagement that fits — Sprint, Retainer, or Embedded.
Take the diagnostic or book a call — either way, you’ll leave with a clear next step.
© 2026 Arcantu · The arc bends here.