A 4–6 week sprint diagnosing and rebuilding your core GTM foundation: positioning, ICP, demand architecture, and lifecycle gaps. You leave with a clear system and a prioritized plan to build on.
Engagement
4–6 week fixed-scope sprint
Maps to low-scoring GTM Readiness Diagnostic results.
Full marketing-function ownership — brand, product marketing, demand, and lifecycle — without the full-time executive cost. We run the system, lead the team, and report to your board on the growth story.
Engagement
Ongoing retainer
Maps to mid-range GTM Readiness Diagnostic results.
Hands-on build and execution across the full revenue stack. For companies that need an operator embedded in the work — building the motion alongside your team, not just handing over strategy from the outside.
Engagement
Ongoing embedded engagement
Maps to hands-on execution needs or high-scoring GTM Readiness Diagnostic results.
AI-first growth infrastructure
Arcantu doesn’t bring AI tools to a marketing engagement — it builds AI-first growth infrastructure: experimentation cadence, attribution systems, and decision-making frameworks designed to compound.
Who we serve
CEOs and CROs who need demand generation built from scratch — a repeatable pipeline motion, not another channel experiment.
$5M–$30M revenue firms that have outgrown referral-led growth and need a system that scales beyond the founders’ network.
Partners and operating teams who need portfolio companies’ marketing built right — or want a trusted operator to assess and advise on GTM readiness across investments.
Not sure where you land?
A short assessment that scores your go-to-market foundation and points to the engagement that fits — Sprint, Retainer, or Embedded.
One intro call to see whether your growth problem is a channel problem or a system problem.
© 2026 Arcantu · The arc bends here.