25 years leading marketing for B2B technology, SaaS, and professional services companies. Arcantu partners with CEOs and revenue leaders to turn marketing into a predictable growth driver — with clear positioning, repeatable pipeline, aligned teams, and the operational infrastructure to measure what’s working and how to scale it.
We do our best work at inflection points: companies ready to scale without the marketing maturity to support it, entering new markets without a clear story, or growing fast without visibility into what’s driving wins, losses, and pipeline.
Arcantu is a practice built on a repeatable system — not a single-operator consultancy, and not a résumé with a new name on it.
Why Arcantu exists
Every engagement was a version of the same problem — a company ready to grow without the system to do it. Arcantu turns that repeatable pattern into a practice, so it doesn’t depend on any one company, title, or moment.
In enterprise pipeline sourced and influenced.
In net-new ARR built in a single year, 150% YoY deal-size growth.
The pattern, in detail
Built a repeatable demand engine from $0 to $3.5M in marketing-sourced net-new ARR in a single year, driving increased volume of SMB/mid-market accounts while growing average deal size 150% YoY as the motion scaled upmarket.
Led category creation for an early-stage AI platform focused on security and compliance, and landed enterprise contracts with Walmart, Starbucks, McDonald’s, and Delta Air Lines.
Sourced $15M+ and influenced $25M+ in net-new enterprise pipeline from a near-zero baseline; built the full-funnel demand model and pipeline plan and sustained ~90% of quarterly opportunity targets through ABM and strategic new-logo acquisition.
Drove $150M+ in pipeline across Fortune 100/500 accounts at a global technology services firm.
Built and led a 25-person global marketing organization; presented growth strategy to the C-suite and board.
One intro call to see whether your growth problem is a channel problem or a system problem.
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